How To Use CTAs & URLs to Promote Matches & Events

CTAs and URLs for match and event posts make it easier than ever to turn your content into action. Instead of just posting updates, you can now guide players directly to join, register, or view your event with a single tap.

Within your Match, Tournament, Event, or Group, you’ll find the option to:

👉 Share a Social Post

From there, you can:

Add text, images, and/or video
Link the post directly to your match or event
Add an Action Button (e.g. Register, Join Match, View Event)
Customize the button color to stand out in the feed
Share this Post with your friends in Main Court

🎯 Why Use This Feature?

1. Fill Your Spots Faster

Instead of waiting for invites alone, your post reaches your friends, giving you another avenue to reach them. You can also create a collab post with your co-organizers or the club you're running the match or event at for more visibility.

👉 More visibility = more players = faster fill

2. Drive Instant Action

With the Action Button, players can go straight from your post to your match or event.

👉 No friction. No searching. Just tap and join.

3. Promote Beyond Your Network

Your events aren’t limited to your contacts or groups.

👉 Reach players you don’t already know and grow your network

4. Build Momentum & Hype

Post before, during, and after your event:

Announce upcoming games
Share last-minute openings
Post highlights and results

👉 Keep players engaged and coming back

💡 Pro Tips

📅 Post early to build awareness
⏰ Post again if you need last-minute players
🎥 Use images or video to stand out in the feed

⚠️ Important to Know

Posts linked to matches or events take players directly to the registration or match page
The more engaging your post, the more likely it is to be seen and acted on
Consistent posting helps you build a stronger presence on Main Court

By combining strong content with direct action buttons, you remove friction and make it simple for players to engage. This helps you fill spots faster, keep players involved, and build consistent momentum around your matches and events on Main Court.