📣 Promoting Events and Matches on Main Court

Main Court makes it easy to promote what you’re organizing directly to the community — helping you fill spots faster and get more visibility.

Whether you’re:

Looking for that final player to complete your match
Promoting an upcoming tournament
Building hype around a social event

You can now create a post and share it directly to the Main Court feed.

🚀 How It Works

Within your Match, Tournament, Event, or Group, you’ll find the option to:

👉 Share a Social Post

From there, you can:

Add text, images, and/or video
Link the post directly to your match or event
Add an Action Button (e.g. Register, Join Match, View Event)
Customize the button color to stand out in the feed
Share this Post with your friends in Main Court

🎯 Why Use This Feature?

1. Fill Your Spots Faster

Instead of waiting for invites alone, your post reaches your friends, giving you another avenue to reach them. You can also create a collab post with your co-organizers or the club you're running the match or event at for more visibility.

👉 More visibility = more players = faster fill

2. Drive Instant Action

With the Action Button, players can go straight from your post to your match or event.

👉 No friction. No searching. Just tap and join.

3. Promote Beyond Your Network

Your events aren’t limited to your contacts or groups.

👉 Reach players you don’t already know and grow your network

4. Build Momentum & Hype

Post before, during, and after your event:

Announce upcoming games
Share last-minute openings
Post highlights and results

👉 Keep players engaged and coming back

💡 Pro Tips

📅 Post early to build awareness
⏰ Post again if you need last-minute players
🎥 Use images or video to stand out in the feed

⚠️ Important to Know

Posts linked to matches or events take players directly to the registration or match page
The more engaging your post, the more likely it is to be seen and acted on
Consistent posting helps you build a stronger presence on Main Court

Main Court Visibility Guide

Main Court does not use a follower model.

Visibility is earned through participation and contribution to the Main Court community.

You grow by showing up consistently! Not by one-off posts.

This guide explains:

Creating Events on Main Court
Event Classification
Platform-Wide Event Policy
Current Visibility Rules on Main Court
Club Visibility Boost
How Posting and Visibility Support Work on Main Court
Benefits of Organizers Creating Groups on Main Court
Group Types
Using Other Groups to Promote
What Counts as a Community Post
What Counts as a Meaningful Post
Content Standards on Main Court

Creating Events on Main Court

Creating events on Main Court is free for clubs and organizers.

When you create an event, Main Court automatically promotes it to relevant players.

Every event created on Main Court includes:

Automatic placement and promotion in the Main Court social feed
Two reminder posts shown to relevant players 7 days and 48 hours before event start.
Discoverability locally inside the Main Court app
Visibility to players within a 50-mile radius
Event listing on the Main Court website

This applies to:

Clubs
Organizers running events at a club

Event Classification

An event is classified as a Tournament or a Social Event.

To be listed as a tournament or social event on Main Court, an activity must:

Be scheduled at least 3 weeks in advance
Be a single, standalone tournament or social event
Not be a recurring weekly activity

If an event is recurring, it must be listed as either:

A Match
Open Play

Platform-Wide Event Policy

Only events created on Main Court may be promoted on Main Court.

This applies across:

Public groups
Private groups
The social feed
Any post at any level

Events published on other platforms may NOT be displayed or promoted anywhere on Main Court.

Visibility Rules on Main Court

Understanding how posts are distributed is key to maximizing exposure.

Personal Posts

When a user creates a post:

The post is automatically shared with their friends. Only your friends will see the post.

The user may also choose to post directly to:
- An Event
- A Group

Posting to an Event

When posting to an event:

The post is shown to all confirmed participants of that event.
It may also appear in the broader feed depending on engagement and relevance.

Posting to a Group

When posting to a group:

The post is shown to all members of that group.
Public group posts may gain broader visibility depending on engagement.

Feed distribution is influenced by engagement, relevance, recency, and overall community interaction.

Court/Club Visibility Boost

If a club or club admin is actively contributing and meeting the minimum posting standards of 2 meaningful posts or 15 meaningful comments per week:

Main Court will ensure the club’s posts are shown to all players within a 50-mile radius of the club’s location.

Minimum posting standards refer to either:

At least 2 meaningful community-led content posts per week, OR
At least 15 meaningful comments within a 7 day period.

This extended visibility applies only when:

Minimum posting standards are consistently met
Content remains community-driven and value-based

Clubs that contribute consistently receive increased local exposure.

How Posting & Visibility Support Works

Main Court supports any organizer who actively contributes to the Main Court social feed.

If an organizer meets the following activity standards within a 7-day period:

Publishes at least 2 meaningful community-led content posts (non-flyer), OR
Leaves at least 15 thoughtful, meaningful comments in public groups

Main Court will provide the following visibility support:

2 event promotion posts per week (with links to the match, open play, or event)
Visibility within a 75-mile radius
Organic resurfacing of strong, engaging content

If promoting 2 events within the same 7-day period, the contribution requirement doubles.

In addition to the standard promotion posts, Main Court may create additional promotional posts on behalf of the organizer to further increase visibility and drive registrations when contribution levels exceed the minimum expectations.

These additional posts are created and distributed by Main Court.

There is no limit on community posts that add value.

Main Court may also surface strong, engaging content across the wider network when it resonates.

Regular posting, commenting, and participating in discussions:

Increases overall visibility in the feed
Builds familiarity and trust with players
Improves the likelihood of filling events

Organizers can:

Invite their friends and private groups to events
Share event links via their own SMS or email lists

In short:

Clear contribution = clear amplification.

Event promotion is structured.

Community-driven content is not capped.

Benefits of Clubs & Organizers Creating Groups

Groups are the foundation of sustainable growth on Main Court. It fosters community for clubs and organizers and increases the amount of invites an organizer/club can send for events. Organizers and Clubs are allowed to send invites to friends and group members for groups they run on Main Court. If you rely only on event promotion posts your visibility and thus sign-ups will naturally be limited. Instead, foster an amazing community on Main Court and reap the benefits.

When you build and nurture a group:

You build trust, familiarity and authority
You increase organic engagement with your target audience
You improve event fill rates
You increase memberships to your club
You reduce reliance on promotional cap

Strong groups create momentum and a sense of community, which we all know is at the very apex of pickleball principles. It's what we all love about pickleball! Create your group, build momentum and fill your events quicker and easier.

Note: Organizers who build groups outperform organizers who only post flyers.

Group Types on Main Court

Main Court offers three types of groups:

Public Groups
Private Groups
Roster Groups

Public Groups

Public groups are awarded to organizers who demonstrate leadership in the Main Court community.

To qualify and maintain a public group, owners must:

Post 4–5 times per week initially
Engage consistently in comments
Provide educational, value-driven content

Once group members begin posting consistently, owners may scale back to:

Minimum 2 posts per week

Provided the group maintains:

30 total posts per week

Public groups:

Are discoverable in the app
Have a Join button
Are visible within a local radius
Do not operate through invite-only access

Growth Expectation

Public groups are expected to reach:

1,000 members within 6 months of activation

Collaboration Requirement

Public group owners must allow Main Court events from other organizers to be shared within their group.

Public groups exist to grow the broader community and will work with Main Court directly for brand and event opportunities.

Private Groups

Private groups are created by an organizer who invites players to join.

Players must accept the invite
Only accepted members can participate
Ideal for weekly play, leagues, or controlled communities

If a private group owner actively contributes to the Main Court social feed, Main Court may:

Add event or match links to posts
Increase visibility support to drive higher registrations

Active contributors are rewarded.

Roster Groups

Roster groups are operational tools.

They allow organizers to:

Add and remove friends freely
Create a player roster for weekly scheduling
Manage recurring participants

No notifications are sent when players are added or removed.

Roster groups are not a growth tool; they are strictly an organizational tool.

Using Other Groups to Promote

One of the best ways to increase visibility is by leveraging other Main Court groups you are already part of.

If you are a member of another group:

Reach out to the group owner
Ask if they are open to sharing your match or event

If the group is public:

The group owner must share the post directly into their group feed

(This is part of the public group guidelines.)

Collaboration works best when both sides are active contributors.

@Mention people.

Start conversations.

Bring others into the post.

What Counts as a Community Post?

Community posts must add value.

Examples That Qualify

Match recaps
Behind-the-scenes content
Player highlights
Club updates
Helpful or educational posts

Does Not Qualify

Flyer-only posts
Pure promotions or sales pitches
Low-effort or spam comments

What Counts as Meaningful Contribution?

To qualify toward contribution thresholds:

Posts and comments must:

Add value to the conversation
Be relevant to pickleball or the community
Be written with clear intent and effort

The following do NOT count:

Emoji-only comments
One-word replies
Repetitive or copied comments
Low-effort engagement meant only to meet thresholds

Contribution must be genuine.

Content Standards on Main Court

Main Court is a pickleball-focused community platform.

All posts, comments, events, and group content must be:

Relevant to pickleball
Community-driven
Respectful and constructive

Content That Is Encouraged

Match recaps
Player highlights
Club updates
Educational tips
Strategy discussions
Equipment reviews
Community announcements
Behind-the-scenes content

Content That Is Limited

Purely promotional posts
Flyer-only graphics without context
Repetitive sales posts
Excessive self-promotion

Promotional content must align with contribution standards and posting limits.

Content That Is Not Allowed

Events hosted outside of Main Court
Referral codes from non-approved users
Non-pickleball advertising
Spam or low-effort engagement
Offensive or disruptive content

Main Court reserves the right to:

Limit distribution
Remove content
Restrict visibility
Revoke group privileges

If content does not align with community and platform standards.